Storytelling and fundraising are brought together in this interactive map for the Sumatran Orangutan Society. 100% responsive, touching and fun.
The story is told by scrolling down an isometric map that shows the industrial threats faced by the Sumatran orangutan's forest habitat.
As part of the same map, the user can select a piece of destroyed habitat and help it to recover by donating or tweeting.
Role: Market research and competitor analysis, concept generation, concept artwork, UX design for interactions and donation system, visual design.