Save Armstrong Fundraising Website

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Storytelling and fundraising are brought together in this interactive map for the Sumatran Orangutan Society. 100% responsive, touching and fun.


Storytelling

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The story is told by scrolling down an isometric map that shows the industrial threats faced by the Sumatran orangutan's forest habitat.


Fundraising

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As part of the same map, the user can select a piece of destroyed habitat and help it to recover by donating or tweeting. 


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The idea was to use the same elements that tell the story to encourage people to donate. That way, we could make a seamless and rewarding experience.
 
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Role: Market research and competitor analysis, concept generation, concept artwork, UX design for interactions and donation system, visual design.

Posted on September 11, 2013 .