UCB wanted a digital learning tool to increase the knowledge and capability of their marketing department. To make the experience more fun for their staff, the system was given a noir detective theme.
UCB is a €3.2 billion multinational biopharmaceutical manufacturing company
The site featured tasks, questionnaires and interactive storytelling elements
Infographics accompanied much of the learning content.
Role: UX design and visual design, including infographics, ineractive tasks and storytelling elements.