Future Hope was established in 1988 to provide housing, education and medical care to street children in India at risk of illness, abuse and exploitation. They wanted to present a refreshed identity concept to represent their organisation as effective, authoritative and professional to potential investors.
By creating a striking and playful identity system for them and creating a concept website design with a focus on clearly defined messaging and actions, they could present themselves as effective, professional and approachable.
Future Hope are still connecting with investors to widen the scope of their organisation, armed now with clear visual tools to illustrate their goals.
Role: Concept development, visual design.