Hi, I'm Andrew Sims, a UX and Visual Designer.
Based in London, I design digital products, communications and services for pretty much any device with a screen. My passion is using the tools of UX and Visual Design to craft brilliant interactive experiences that make a difference.
How can physical retail possibly keep pace with the explosive growth of online behemoths such as Amazon, eBay and myriad other marketplaces?
Woah. The Internet. That's a bold question right? Well, it's one that was posted recently on Quora. It's a pretty broad notion, but it got me thinking. As a popular science nerd, I had to try and answer this.
Design research empowers us to innovate confidently. It has the power to inform our vision of what digital products and services need to accomplish to be successful. It brings real-world insight into both businesses and their customers, saving time and money by clarifying what is needed to build the right thing.
The web is more than just a publishing platform, it can completely change the way businesses operate. Those that fail to offer the relationships and effectiveness their customer's expect will loose their faith and their custom.
Self-expression is a fundamental human need. Answering that need fosters a deep sense of reward and community. By channeling that creativity into brands and products, businesses can transform customers into communities - and their products into conversations that bring people together.
Digital is woven into our day to day experiences of culture, media, information and community. Digital communications, tools and services help us to connect with our communities, find information and be entertained regardless of geography, time, age, gender or social background.
Recently there has been an upsurge of 'flat' interface design that favours minimalism over the aesthetics of "make it look clickable". But, is it a trend or does it stand for something more?